T1’s new positioning – permanent advertisements
Beloved nature philosopher Fred Jüssi has said: „It is one of the saddest things that we do not have time to concentrate or we have less and less time to think deeply. People do not know how to be lazy. We have been taught to work hard and it is important to work and work and work, but no one talk about talks about the need to rest and rest and rest.”
T1’s new positioning as a leisure centre (not a shopping centre) focused on the balance between our Protestant work ethic and leisure. T1 believes that people were happier, if they wouldn’t kill themselves too much with work and would spend more free time with their loved ones.