How to talk to young people about fresh breath? Of course, with fresh words!
Kliinik 32 took up the topic and we created a lifestyle brand likeyourbreath instead of a regular boring campaign. The new brand had a fake e-shop and a finsta account.
The modern visuals and voice, developed with great care, were fun and ironic, but they were always focused on the thing – oral hygiene. likeyourbreath was launched out with an awesome event and influencers.