„Ehtne talutoit” I
For a city child it could come as surprise that farm food has a bit different taste and brighter colour from usual food. „Ehtne talutoit” campaign was based on this insight and children’s genuine emotions.
The website of „Ehtne talutoit” gives a good overview of Estonian farm food and hardworking farmers. Everyone who appreciates pure and healthy food can find easily contacts, where to buy goat cheese, homemade bread, organic meat and many other goods on this website.
Social media content has an important emphasis on farm stories illustrated with a lot of photographs. The aim is to reflect where real farm food comes from and what interesting products are made on Estonian farms. In addition, there can be found the introduction of the label „Ehtne talutoit” and exciting recipes.