Appetite marketing: TOT magazine
TOT magazine is an exceptional example of appetite marketing. The magazine reflecting the hedonistic atmosphere of the T1 Mall of Tallinn’s set of restaurants, Taste of Tallinn, is like a fresh bite of boeuf à la tartar on the lunch table of Estonian food journalism. In addition to praising T1 restaurants, the first issue of the magazine features interviews with notable restaurateurs, a delicious street fashion series, and new outings. The magazine is seasoned with Taavi Eelmaa’s last meal preference essay and the secret enjoyment of the Holy Father.