A. Le Coq 1807 campaign website
To celebrate the 210th anniversary, A. Le Coq launched a new beer, called A. Le Coq after the birthyear. Anniversary beer was brewed in historical eight-sided bottles, which were first used in A. Le Coq more than 100 years ago already.
Also, we created an A. Le Coq 1807 campaign game, where we gave people a chance to try how well they would do working in a beer factory. In the game, you have to click on A. Le Coq 1807 bottles moving in a line. A Smeg refrigerator full of A. Le Coq’s products was drawn between all the players.