Package and branding for A. Le Coq’s new beer, Väike Sass (Little Sass). It’s a smaller brother of A. Le Coq’s legendary hoppy lager, Alexander, in a handy can. Four stories are written on the packages, from playful world-building to a tongue-in-cheek, friendly mocking of competitors.
Small brother “Väike Sass”
2025 / A.Le Coq
