Pääsukesemärk rebranding

Pääsukesemärk is the oldest and most famous food quality mark. Our challenge was to create a simple and distinctive new brand identity showcasing what can be produced over the years with a modest budget. We created a simple photo, typography and colour mixture, thereby fully expressing what can be created with minimum effort. Simplicity and clear messaging let the core of the Pääsukesemärk shine through – Estonians love local food!