More sport! – Taevas

Why did Colonel, Member of Parliament, Limpa and Drag Queen compete with each other doing push-ups? Why did we, together with the Ministry of Defence and the Defence Forces, hijack the annual “Men’s Health Month”in November? According to the Estonian Defence Forces, 72% of young recruits fail the physical fitness test at the beginning of their mandatory military service. The physical condition of reserve soldiers is crucial for Estonia’s national defense. We launched a viral campaign to encourage reserve soldiers to do MORE SPORTS #mehedvormi