Most Estonian teenagers think vaping and nicotine pouches are harmless, and have no affect on their health. Our campaign stated – If You are vaping You literally pay with Your personal teeth for this “pleasure”. What makes this campaign special is the fact that most Estonian dental clinics make dull content marketing. But Kliinik32 has the courage to stand out and focus on the painful issues in society. We took the initiative and created pro-bono tools and content that are used by Estonian schools to educate teenagers on how bad vaping is for their teeth.
Can vaping destroy your teeth?
2023 / Kliinik 32
Social campaign Silver
Social media campaign Bronze
Online movie special award
Best ambient campaign Gold