Kaitsetahe

Our national defence relies not only on missiles but also on the dedication of our 90,000 reservists. Their contribution to maintaining our independence is invaluable, and yet it often goes underappreciated. To support them, the Ministry of Defence, in collaboration with well-known companies, launched a special line of products in digital camo print. A portion of the sales revenue is being donated to the Reservists Fund, providing a unique opportunity for everyone to contribute to our reservists by purchasing these products. The results of the campaign: By September 2024, the fund had collected €56,000 from the sales of the special items—an amount 40% higher than initial projections. Over 230 Estonian private and public companies participated in the campaign, offering various benefits during the Reservists Week—surpassing expectations by more than 73%.  The campaign also garnered 83 instances of free media coverage. Over 100,000 people helped out in some form during the Reservists Week.