How to organize an anti-smoking campaign, that make people really think about quitting smoking?
It is easy! Just use a bigger campaign. We got inspired by Brexit and that is how Sigarexit was created. We chose TV host Robert Rool and musician Maian Lomp as quitters for our campaign.
Also, we created a Facebook page, where Robert and Maian had a lot of supporters and the page reached to more than 140 000 people.