TOT magazine is an exceptional example of appetite marketing. The magazine reflecting the hedonistic atmosphere of the T1 Mall of Tallinn’s set of restaurants, Taste of Tallinn, is like a fresh bite of boeuf à la tartar on the lunch table of Estonian food journalism. In addition to praising T1 restaurants, the first issue of the magazine features interviews with notable restaurateurs, a delicious street fashion series, and new outings. The magazine is seasoned with Taavi Eelmaa’s last meal preference essay and the secret enjoyment of the Holy Father.