Vita Mineral Beach Grind

In 2024, Beach Grind festival and Vitamineral teamed up to promote healthier choices for young people. Together, they launched a special edition Vitamineral bottle, the first of its kind at Estonian festivals, and created humorous videos that gained 325k views. At the festival, a Vitamineral bar served vitamin water and alcohol-free cocktails, making real strides toward offering healthier, non-alcoholic options to keep the party going.