Sass is a legend, a market leader and a good buddy who has been with us for 26 years. The world around us and Sass himself have changed since then. We will see what the future brings and whether it returns to its roots in the next 25 years to enable us to salute it with “Kammi Sassi!” (“Get drunk!”) or our values remain Scandinavian-style responsible and we ask Sass to refrain from getting drunk in the future.
Sass is a legend!
2022 / A.Le Coq
Outdoor advertising Gold
